Diversity SEO and Strategy

Diversity SEO Link Value
Diversity SEO Link Value

Is Diversity SEO The Most Valuable Part Of Your Backlink Campaign?

One might argue that diversity links are quite probably the most important links you will build in your SEO efforts, but not for conventional reasons. These are not going jump out as your most valuable links, at least not in any obvious sense. These are not the links that are going to make the most noticeable, or even measurable, impact on your ranking. In all reality, most of these will actually be No-Follow links.

At this point, most readers will be looking at this, scratching their heads nd wondering what could possibly be so important about thee links and where am going with this? Is this the product of an AI article generator? Is this post written by a noob? Is the author intoxicated? NO! These seemingly contradictory facts are all quite accurate, and you’re about to see WHY.

If you are reading this article, odds are you are either an SEO practitioner or a website owner – either way you are quite familiar with backlinks, search engine rankings, and the incredible power of high authority do-follow contextual backlinks. You are also, in that case, quite aware of the fact that “Do-Follow” means that it the site linking to yours is passing “link juice” to your site, whereas the “rel=no-follow” tag instructs Google not to pass authority to your site.


Armed with these facts, the novice to intermediate SEO will then covet these precious “Do-Follow” links, and in fact make it a principal goal to get as close to 100% “Do-Follow” backlnks in their backlink profile as possible, ensuring that you get the maximum benefit of your link building efforts.

On the surface, that sounds quite sane and rational – brilliant strategy. There’s only one problem – Google is well aware of such impulses, and is quite vigilant of any backlink pattern that even remotely resembles this strategy – and already has an algorithmic penalty lined up, programmed and ready to immediately deploy on any instance of this sort of profile it should encounter – as this is a classic example of an unnatural backlink pattern. This is regarded as a clear indication that these links were built rather than “earned” and created to intentionally manipulate your search engine rankings. Google does not take kindly to this, unfortunately.

Therefore, in a counterintuitive manner, these “Diversity Links” that many less experienced SEO’s scoff at – these no-follow, profile backlinks, citations, mentions, social signals, and bookmarks – links that do not typically have a reputation for being particularly “powerful” become the virtual MVP of your link building strategy. In a nutshell, they save you from your own instincts.

A healthy mix of Diversity SEO in your backlink profile will make it appear significantly more “natural” and allow your “Do-Follow” links to actually provide the SEO benefits they were meant to. That being said, there is no official “ratio” for how many “Do-Follow” links vs “No-Follow” links one should have in their profile, some say mostly Do’s while other’s advocate mostly “No’s”. A good rule of thumb is to stay somewhere in the middle – between 30% / 70% and 40% / 60% either direction tends to work for me.

So next time you find yourself frustrated about a link you thought for sure was going to be a “do-follow” ultimately registering as “no-follow” – keep in mind, it may well be saving you a penalty.

Leave A Comment