Fundamentals of Adult SEO: An Ultimate Guide

Adult SEO

Introduction to Adult SEO

Odds are, you are well aware that adult-oriented websites are in constant demand. Pornography accounts for a sizable percentage of the total search engine queries performed daily worldwide. Therefore, it is not surprising that you would have an in capitalizing on this incredibly lucrative industry, and therefore Adult SEO.

The largest adult website on the internet, PornHub – a property of Luxembourg based company Mindgeek – successfully monetized 48 Billion visits in 2019. (Yes, that’s billion with a “B”!).

Imagining the sort of profit margins such a site would generate in ad revenue alone, not even taking into consideration what they make on premium memberships, live cams, their revenue share percentage on exclusive model content profits and affiliate marketing revenue, is enough to make any money motivated marketer salivate.


So what’s the catch?

As is the case with every lucrative vertical, however, higher learning potential comes with even higher competition. Adult SEO is not for the lazy or unimaginative. There are a dozen or so industry Giants who easily dominate the SERPS (search engine ranking positions) for pretty much any related search query.

These are household names such as the likes of Pornhub, Xvideos, Xhamster, XNXX, and YouPorn, just to name a few. The champions of Adult SEO. These are multimillion-dollar companies with enormous budgets and large teams of talented (and well-paid) Adult SEO professionals dedicated specifically to furthering their domination in the search results. Unless you come into this already wealthy, clearly you are not going to have the resources to compete with the likes of these Giants in the generic “all topics included” tube space.

Furthermore, adult websites, new sites in particular, are immediately confronted with a rather menacing double edged sword:

Backlinks, particularly contextually relevant links from trusted and established authority sites are absolutely essential to rank for any term in any search engine. The amount of backlinks a site has accrued and the authority of the sites linking to them are what allows the search engine algorithm to determine what order to list results for any given search.

However, it is also commonly preached that search engines also penalize sites for linking to what are considered “bad neighborhoods” and adult sites are more often than not lumped in with that category.

Although such an attribution is usually false, as yes there are plenty of extremely spammy low quality adult sites out there that would fall into this category, most do not. The same can also be said about spam laden websites in virtually any niche. But for some reason, adult websites tend to inherit an unmerited “Scarlet letter” if you will.

What actually does matter to Google, Bing, and all other search engine algorithms is the contextual relevance of the linked sites, and quality of those specific sites. If the sites in question are following best practices, are related to one another contextually and provide unique and valuable content and a solid user experience, the reality isthe search engines could care less whether it happens to host adult content or not.

Unfortunately, the reality doesn’t change the widespread perception of adult sites leading to Google penalties and being deindexed from search engine results, which presents a formidable barrier to gaining new backlinks.

What does that mean for me?

Does that mean it is impossible to be successful in the adult website space in 2020? Absolutely not. But it takes a certain level of strategy, determination, and wise use of your time and resources. Although you can go the route that I went and learn all of this the hard way trial and error, thanks to guides such as this one that is no longer necessary. Unless of course, you are a glutton for punishment

In this series, I will be covering a wide range of topics including how to create and market your new adult website, how to use the industry Giants own data to select the most profitable niche for your new adult site. I will also shed some light onto how to leverage social channels when so many mainstream social networks such as Facebook Instagram and now Tumblr have such strict policies surrounding anything that appears to resemble adult content. Additionally, I will show you how to monetize your site, and how and where to accumulate backlinks for your adult website in an environment where most sites don’t want to link to adult oriented websites.

Moreover, I will further cover how to better optimize your content and diversify your efforts to include search engines beyond just Google.

Although the old days of easy ranking and low competition are long gone, there is still plenty to be gained from launching an adult website in 2020 and beyond – if you do it wisely. This is precisely why hundreds of new adult websites are launched every day. It also explains why webmasters such as myself who have been in the adult niche since 2015, long after it ceased to be “easy money”, are still in this niche to this day and are remaining profitable.

Check back in for my next post in this series, where I will go over:

  • How to select a profitable niche for your new adult website
  • The best methods and CMS for creating your new adult site
  • How and where to source the content legally

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