How to Drive Traffic To A New Site And Launch A Winning SEO Strategy, Correctly.
HOW TO DRIVE TRAFFIC TO A NEW SITE AND GET PEOPLE AND SEARCH ENGINES (WHICH MEANS MORE PEOPLE) TO YOUR WEBSITE IS BY GETTING RELEVANT INBOUND LINK.
If you just so happen to have the fortune – or the foresight – to have some incredible new tool ready to launch on your fledgeling site to ensure your content is discovered on your website, you are luckier than you may think. As a matter f fact, this can easily prove to be your best traffic builder by a huge margin, as everyone will be linking to if it does, in fact, provide awesome value.
However, for the rest of us, starting out with a solid, content-rich web page, expert technical SEO, and the right kind of internal link sculpting – the process maybe much more difficult and slower. How do you get people to link to you?
The best way is to empty your wallet. JK – well kind of kidding, it will definitely cost you something one way oranother, but first we will learn some simple methods.
For example – lets say you came across a paid guest post opportunity for a mere $25, how would you go about assessing whether it would harm or hurt your site?
Well, my first question would be “How did you ‘come across’ this paid guest post opportunity?” – mainly because any paid guest postinng opportunity that would be remotely worth it, not to mention remotely SAFE as far as Google’s concerned – will not give the untrained (or, for the most part, even trained) eye an even slight indicaton that it those links are paid for. Even the paid guest posts would fit seamlessly with the rest of the blog topic, with the links appearing natural and contextually relevant, and on a subject that you would very much expect and appreciate covered in the given niche topic.
That is how you would know that a paid guest blog post (which is all the rage on the “underground” even amongst the biggest names these days) would be worth paying for – because the quality would be so high and it would be such topically relevant fit that it would look, sound, and feel completely natural and fluid. Additionally, and this would probably be the case anyway on such a site, the site would, of course, have to be aesthetically appealing and technically sound (all the parts are working properly) and not have too many outbound links on the same page.
Ideally, this will be a site that is active on Social Media, the other links on the site are similarly relevant, and it’s a huge bonus if it happens to have an exceptionally high DA and PA (Domain Authority and Page Authority, respecively). These metrics are becoming progressively less relevant, as context and content are weighed more heavily by google than authority is now, but it will ultimately still boost your rankings. And of course, the more traffic the site gets, the more traffic you can expect to receive as a result of the link, so that’s also a consideration.
Pay per click is another great option for quick targeted traffic, if done right. This will bring you tons of visitors. and you’ll know precisely how much each one costs, so you have a solid and predictable figure to work with in terms of volume and needed revenue per visitor.. However, (and this is not at all a small “however”) There is absolutely no long term benefit in PPC. The ads show for only the amount of time you pay for, and they’re gone forever. Or untill you pay agian. Between campaigns, without a more stable, long term strategy in place, such as SEO, you simply don’t exist if you’re relying on PPC (Pay Per Click) entirely.
One thing you can technically do, and I’m sure you’ll be approached by many people wanting to sell you on this, is you can choose to take to the pracice of buying links in bulk.
Ultimately, this practice may, and more likely than not will, end up costing you a lot more to fix than the price of the links. Often times, with blackhat techniques, you will see what appears to be great results for month or two, maybe 3 if you’re lucky. Then you get smacked with a Google Penlty and it’s as good as over. For A quick $2k-$4k, you would have destroyed a probable 15k over the course of the following 6-9 months. The Cheaper and Quicker methods always come out the most expensive.
Now blogs are a great way to get visitors and develop a long term relationship with you, and become familiar with you. Familiar equals comfortable. You buy things from people you feel comfortable with, and you listen to them and take their advice, enabling them to progress as well. It becomes an amazing symbiotic relationship, the SEO Blogger and his or her readers.
Blog posts also tend to stick around for a long time especialloy if they provide valuable information to the readers. The key is to produce good – scratch that – GREAT content, that will position yourself as someone who comes to their mind as an “authority” in your respecitve niche. If one of my readers wants to know the answer to an SEO question, my goal is to have the thought come to their mind “I bet Ronnie would know” and have them check my blog for a related post. THAT is how you should approach this sort of project.
There are also “Content Syndication” platforms – such as HubPages and, probably better yet, Medium – where you can republish some of your best blog posts (make sure to give yourself the proper citatioin credit at the end to avoid duplicate content – and to give your blog credit!). They have a MASSIVE readership in the millions, and if your content is good, it will attract a ton of attention. They also have programs (both of them, separately) where they will place banner ads on your article pages on their respective platforms, and split the earnings with you. Last I checked, HubPages used Google Adsense, and it has quite a few writers (who have been published on the site for a couple years) making a passive income of $900/mo or more merely on the visitors that their older blog posts are still receiving on HubPages, as they get paid every time a visitor clicks on one of the ads on that site. Medium does something similar, however I’m not certian what Ad Network they use. I will say though, your content is much more likely to go “viral” on Medium, just by virtue of the fact that it’s designed to be a more social platform, whereas HubPages is more of a network of blogs, or an online consortium.
Either wya, remember: Content is King. I know that as overused as that saying is, it may sound like nothing more than a cheap platitude at this point, but it’s TRUE. On average, sites and blogs that get the most traffic and who rank the highest in the search engines – Google, Bing and Yahoo – are those that tend to have longer posts.
Most of the best SEO’s in the industry regularly churn out enormous posts totaling over 3,000 or often over 5,000 words in a single post! Clearly there is a lot more to quality content that provides value to the reader than a ton of words nad fluff – so the key is to really put your heart and your mind to task and make it something amazing. Create something memorable, and you will build and develop a loyal following that will want to link to you, and will want to keep coming back themselves.
And That is how you create a solid foundation to bring traffic to your brand new site.
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